The Ultimate CRM Showdown – Dynamics 365 vs HubSpot

Are you in the process of assessing CRM applications and feeling overwhelmed by the multitude of options available? To simplify your decision-making, I’ve conducted a thorough comparison of two leading contenders in the market: Dynamics 365 and HubSpot.

Broad Capability	Dynamics 365	HubSpot
Scope of Functionality	Dynamics 365 CE is a robust customer relationship management (CRM) platform that offers a comprehensive suite of sales, marketing, and customer service capabilities. It provides features such as lead management, opportunity tracking, email marketing automation, case management, and more.	HubSpot, on the other hand, primarily focuses on inbound marketing and offers tools for content management, social media marketing, lead generation, and email marketing.
Integration and Ecosystem	Dynamics 365 CE seamlessly integrates with other Microsoft products and services, including Office 365, Power BI, and Power Automate. This integration allows for a unified experience and data sharing across the Microsoft ecosystem.	HubSpot, on the other hand, offers integrations with various third-party tools and platforms but does not have the same level of integration with a specific ecosystem.
Scalability and Customisation	Dynamics 365 CE is highly scalable and suitable for organisations of all sizes, from small businesses to large enterprises. It provides extensive customisation options, allowing businesses to tailor the system to their specific needs. Most flexible CRM in the market available today.	HubSpot is popular among smaller businesses, but its scalability may be limited as organisations grow and require more advanced CRM functionalities.
Sovereignty	US, UK, Europe and Oceania (including ANZ)	US and Europe.
ERP Integration	Dynamics 365 CE and Dynamics 365 Business Central offer seamless integration capabilities through their out-of-the-box setup within Business Central.	Custom Integration.
Workflow Automation	Dynamics 365 offers a powerful workflow engine that allows users to create and automate complex business processes. It provides a visual designer interface, making it easier to design and manage workflows with drag-and-drop functionality. Dynamics 365 can leverage the capabilities of Power Automate (formerly Microsoft Flow), offering additional automation options and integration with hundreds of third-party applications.	HubSpot focuses on marketing automation, offering tools for email marketing, lead nurturing, and lead scoring. While HubSpot offers some integration options, its automation capabilities are more centered around the HubSpot platform and have limitations when integrating with external systems.
Additional Benefits	Dynamics 365 licenses encompass Power Apps and Power Automate functionalities when utilised within the context of Dynamics 365. This means you have the freedom to create unlimited apps and automate numerous processes to suit your specific needs.	No such low code benefits.